A Full Sportsbook. One Integration.

Sportsbook software that plugs into the casino you already run - no trading desk, no data feed contract, no second platform project. One API, a seamless wallet, and a specification your developers can size the work from before you talk to sales.

Sportsbook Features

What the sportsbook software includes

A turnkey sportsbook delivered as a module: the full betting line, the seamless wallet integration, the bonus engine and the validation you need before real traffic hits it.

Sports, Esports & Virtual

A full line across major sports, esports, virtual sports, racing and cricket. You decide which verticals go live in your lobby and which stay off.

Seamless Wallet

The player balance stays with you. Our server calls your callbacks - bet, win, refund, rollback, settle - so there is no second wallet to fund and no nightly reconciliation to run.

Drops Into Your Platform

The sportsbook is added to a platform you have already integrated. It is not a second deployment with its own onboarding, its own back office and its own timeline.

Bonus Engine Included

Bonus templates, player segmentation, and bulk issue or revoke for up to 1,000 players in a single request - all driven through the API rather than a support ticket.

Self-Validation Before Go-Live

Run validation against a live staging session and get a report in about a minute telling you whether your callbacks behave correctly. Integration errors surface before real traffic, not after.

Themed Under Your Brand

Your theme, your interface language, embedded directly into your own markup. No iframe, no visible seam between casino and sportsbook.

A football held in goalkeeper gloves, marked with the SMPL Core logo

Easy start

Sportsbook API integration, step by step

  • Get your keys

    Merchant ID, Merchant Key, base API URL and theme parameters, issued at onboarding.

  • Initialize a session

    POST /sportsbooks/init with the player's data, then GET /sportsbooks/launch.

  • Implement the seamless callbacks

    Seven endpoints on your side: bet, win, refund, rollback, settle, commit and close.

  • Validate, then go live

    Self-validation on staging returns a pass/fail report in about a minute.

For your developers

Built for the operator's tech team

Your developers can scope the sportsbook API integration before anyone signs anything. Ask for the specification and we send it, no NDA first.

The full specification, before the contract

Endpoints, payloads and error codes go to your developers on request. Your team can size the work, plan a sprint and ask precise questions on the first call.

Seamless callbacks specified end to end

Every call your server has to implement for the sportsbook seamless wallet - bet, win, refund, rollback, settle, commit, close - with the request and response shape for each one.

Signed requests

Every incoming request carries a merchant ID, timestamp, nonce and signature. Requests outside a 30-second window are rejected.

Self-validation on a live staging session

Replay your own callbacks and get a pass/fail report in about a minute. Integration errors surface in staging, not on real traffic.

Commercial model

How we work as your sportsbook provider

What you are agreeing to, in plain terms. The numbers themselves live in the commercial proposal, in full.

Revenue share, not a licence fee

You pay a share of what the sportsbook actually earns. No per-seat pricing, no annual licence, no charge for a product that hasn't started producing yet.

A module, not a second platform

It runs on the setup you already have with us. There's no second platform fee and no parallel contract to negotiate.

The whole grid before you sign

Standard tiers, premium verticals and minimum commitments are all laid out in the commercial proposal - including the parts that cost more. You see the complete picture before signing, not the headline number.

One account manager for the whole stack

Casino content, platform and sportsbook are billed and supported through the same relationship.

The sportsbook is already integrated into our casino platform, so if you run the platform this is a module to switch on, not a new vendor to onboard. For a second way to add betting without odds management, see prediction markets, or browse all products.

Add Sportsbook

Add a Sportsbook Without Starting a Second Project

It plugs into the platform you already run with us. Tell us your markets and we come back with the API spec and the full commercial terms in writing.

Sportsbook FAQ

What operators ask before adding a sportsbook module

As a module, rather than as a second project. You add the sportsbook to a casino platform that is already integrated - ours: you implement one set of callbacks, the betting line and settlement stay on our side, and the product appears inside your existing lobby. If you aren't on our platform yet, we scope both together.
Yes - that is the point of taking a sportsbook as a module rather than building one. Odds, lines and settlement are handled on our side. You don't hire traders, don't buy data feeds, and don't carry the pricing risk.
Building one means a trading desk, data feed contracts, a settlement engine and the pricing risk on every market you open. Licensing sportsbook software moves all four off your books, and taking it as a module rather than a standalone platform means you don't run a second integration project to get there. The trade-off is that the line is ours, not yours - if owning the odds is central to your strategy, building is the honest answer.
The player balance stays in your system. Our server calls your endpoints for every bet, win, refund, rollback and settlement, and your server remains the single source of truth for the balance. There is no second wallet to fund and no nightly reconciliation. We send your developers the full callback specification on request, before any commercial discussion.
Run our self-validation endpoint against a live staging session. It replays your callbacks and returns a pass/fail report in about a minute, so you find integration errors in staging instead of on real traffic. Validation endpoints are staging-only by design.
Yes. Bonus templates are managed through the API, and you can issue or revoke bonuses for up to 1,000 players in a single request. Player segmentation is supported, so campaigns can target specific groups - including free bets on the sportsbook.
Standard coverage across major sports plus esports and virtual sports. Racing and premium cricket are available as premium content. The current market list is part of the demo - it changes as coverage expands.
Yes. The sportsbook renders under your theme and your language settings, and it embeds directly into your page rather than sitting inside an iframe. Players see one product, not a casino with someone else's sportsbook bolted to the side.
Revenue share on sportsbook GGR, with tiers that step down as volume grows, plus separate rates for premium verticals. We send the complete grid - tiers, premium content and minimum commitments - as part of the commercial proposal, so nothing in the first invoice is a surprise. Ask for it on the demo call.

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