We Build the Layer Your Casino Runs On.
SMPL Core is an independent iGaming infrastructure company: one integration to 150+ game providers, a turnkey platform you actually control, and betting modules on top. We're a young brand, so instead of a logo wall this page points at things you can check yourself.
Why we exist
Top studios don't return calls from operators without traffic. Building the integrations yourself costs you the engineering team you would rather point at your own product. And the vendors who could solve both quote a price and a process built for a company three sizes larger. Most operators lose the market window somewhere in the middle of that.
SMPL Core exists to remove the middle. One contract and one integration put 150+ game providers and 35,000+ games behind your brand. If you need the rest of the stack, the platform ships as a front end and a back office you configure yourself - turnkey, not a template you rent. A sportsbook and prediction markets attach later as modules, without a second integration project.
We are deliberately neutral. No game studios of our own, no player-facing brands of our own. Nothing sits in the catalogue because we own it, and we are never competing with you for the same player.
Four products sit on that one integration - aggregation, platform, sportsbook and prediction markets. See what each one does.
No logo wall
Why trust a vendor you haven't heard of
We are a new brand with no case studies to show you, and we are not going to invent any. Here is what you can verify instead - most of it from a browser, before you talk to anyone.
A catalogue you can count
We publish a page for every provider we carry. Some of those pages are networks of several studios, which is why the figure is 150+ rather than a rounder marketing number. Open the catalogue and check it against what we say.
Documentation before the NDA
Ask for the endpoints, payloads, error codes and callback specifications and we send them, before any commercial discussion and without an NDA first. Your developers can size the integration before you commit to anything.
Self-validation you run yourself
Our validation endpoint replays your own callbacks against a live staging session and returns a pass/fail report in about a minute. You find out whether the integration is correct - you don't take our word for it.
No studios, no casino of our own
We don't own game studios and we don't run player-facing brands. When we recommend a provider bundle for a market, we have no side in it and nothing to push.
One account manager, by name
Not a ticket queue. One person who answers for content, platform and betting products, with 24/7 technical support behind them and a 99.9% uptime SLA on the stack.
The gaps, before you find them
Where a larger aggregator does something better than we do - richer game metadata, for one - we say so on the first call and tell you where it sits in the backlog. You should not be discovering it in month three.
Contact Us
Contact us today to get started!